David Estrada suffered a paralyzing spinal cord injury in a motorcycle accident. A Northeastern University student at the time, he went on to graduate from college, earn a law degree, and become executive director of the Spinal Cord Injury Association.
Now the foundation is being supported by his brothers-in-law, Scott and Gary Farber, the third generation of Farber family members to run Hunt’s Photo & Video, headquartered on the Malden/Melrose line.
Hunt’s, in association with Canon USA, is donating $10 to the association for every Canon camera sold in its seven stores during the month of December. The goal is to raise $7,000.
The association, with offices at Spaulding Rehabilitation Hospital in Boston and New England Rehabilitation Hospital in Woburn, interacts with about 98 percent of the approximately 300 people in Massachusetts who experience spinal cord injuries each year.
“It takes a person with a spinal cord injury to relate to a person with a spinal cord injury,’’ said Estrada. “When we show them that they can, say, transfer from a wheelchair to a car, it’s really a solidifying moment. As much as the therapists show them, it doesn’t really register until they see someone do it.’’
Scott Farber, president of Hunt’s, said, “Sometimes when you give money to a charity, you don’t know how it is going to be used. Here it is very clear. They are a very hands-on, one-on-one charity and the money will help them continue their work.’’
By Wendy Killeen