Christopher Reeve Foundation Announces the Launch of SupermanTag.org

Published: June 25, 2006  |  Source: christopherreeve.org
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dogtagsTags Favored by Hollywood Trendsetters Now Available on Official Website

SHORT HILLS, N.J., June 26 /PRNewswire/ — The Christopher Reeve Foundation (CRF) today announced the launch of www.SupermanTag.org, the official website of the year’s hottest philanthropy-based jewelry, the Superman Tag. These dog tags engraved with the official Superman S-Shield bear the Foundation’s tagline, “Go Forward” — words that reflect Christopher’s belief that to overcome any adversity in your life, no matter how challenging, you need to Go Forward each day with strength, determination and courage.

The Tags, whose celebrity fans include Wilmer Valderrama, Hilary Duff and Jesse McCartney, have raised more than $800,000 since their introduction last summer. All proceeds from the sale of the Tags continue the vital work of the late Christopher and Dana Reeve, through CRF’s ongoing research and quality of life programs benefiting people living with paralysis.

SupermanTag.org offers a cool and dynamic site that features photos of celebrities wearing the Tag, inspirational stories of those who are Going Forward with the help of the Foundation, downloadable banners for websites and personal web pages, and the opportunity to easily buy Tags for yourself and loved ones.

The Foundation has received tremendous support from Warner Bros. Consumer Products and DC Comics with the creation of the Tag and website. They have provided the Foundation with the use of the S-Shield for the Tag and the name SupermanTag.org for the website.

Euro RSCG 4D, an integrated marketing communications agency, contributed pro bono website design services to create this unique site and Miles Technologies, a top provider of information technology services, donated hosting facilities for the site.

“SupermanTag.org is a wonderful place for people to learn more about Christopher and Dana’s inspiring legacy, the everyday heroes who inspired them and how wearing the Tag can support their vision,” said Kathy Lewis, President and CEO of the Christopher Reeve Foundation. “We are very much appreciative of the time and services Euro RSCG 4D and Miles Technologies generously donated to create and host this fabulous website, as well as of our partners at Warner Bros. Consumer Products and DC Comics for providing the use of the S-Shield.”

“We are delighted to be working with the Christopher Reeve Foundation for such a worthy cause,” stated Cheryl Rubin, Senior Vice President, Brand Management for DC Comics. “We couldn’t be more pleased that the Foundation has currently raised over $800,000 from the sale of these tags.”

Euro RSCG 4D’s Managing Director Jane Barratt added, “We were thrilled to have been a part of the latest efforts of the Christopher Reeve Foundation. This was a great opportunity for us to utilize the skills and passion of our team to further a wonderful cause.”

www.SupermanTag.org

About CRF

The Christopher Reeve Foundation is dedicated to finding treatments and cures for spinal cord injury by funding innovative research, and improving the lives of people living with paralysis through grants, information and advocacy. For more information, please visit www.ChristopherReeve.org or call 800-225-0292.

About Euro RSCG 4D

Euro RSCG 4D is the marketing services division of Euro RSCG Worldwide. The agency has core capabilities in Direct (CRM, DRTV, direct marketing); Digital (interactive); Drive (promotion, event, retail, channel, design, merchandising and brand experience) and Data (modeling and analysis). Euro RSCG 4D consists of over 100 offices in 42 countries, 700 client relationships and 4,000 employees worldwide. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Nasdaq: HAVS – Euronext Paris SA: HAV.PA).

About Miles Technologies

Headquartered in Moorestown, New Jersey, Miles Technologies’ Information Technology & Computer Consulting division provides Installation and support of networks, servers, and workstations. The company provides onsite and remote support, and custom builds servers and workstations to any specifications. Miles Technologies’ Application Development division provides ground-breaking custom software solutions for all company procedures, including Contact Management & Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), project management and task control, automated marketing systems, accounting integration, and Sales and Accounting Reporting. www.milestechnologies.com.

About Warner Bros. Consumer Products

Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

About DC Comics

DC Comics, a Warner Bros. Entertainment Company, is the largest English- language publisher of comics in the world and home to such iconic characters as Superman, Batman, Wonder Woman and the Sandman. These DC Super Heroes and others have starred in comic books, movies, television series (both animated and live-action) and cyberspace, thrilling audiences of all ages for generations. DC Comics’ Web site is located at www.dccomics.com.

SUPERMAN and all related characters and elements are trademarks of and © DC Comics.

Source: Christopher Reeve Foundation